Photo description:
JESSICA LEE / WINNIPEG FREE PRESS An advertisement on the side of a building in the Exchange District which advertises Wilder’s stomach powder is photographed side by side with the product on December 10, 2021. The can is held by Matt Cohen, an advertising professional who collaborated with the Winnipeg Architecture Foundation on an 80-page walking tour book designed to showcase a selection of the Exchange District’s ghost signs. Reporter: Ben
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